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Pew Internet Research Headlines

  • Methodology
    The American Trends Panel (ATP), created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults recruited from landline and cellphone random-digit-dial surveys. Panelists participate via monthly self-administere…
    - 49 days ago, 4 Jan 18, 8:44am -
  • Acknowledgments
    This report is a collaborative effort based on the input and analysis of the following individuals. Find related reports online at pewresearch.org/internet. Primary researchers Aaron Smith, Associate Director, Research Maeve Duggan, Former Research A…
    - 49 days ago, 4 Jan 18, 8:43am -
  • Crossing the Line: What Counts as Online Harassment?
    Americans agree that certain behaviors – like direct personal threats – constitute online harassment. But they are more divided on others, such as sending unkind messages or publicly sharing a private conversation.
    - 49 days ago, 4 Jan 18, 8:43am -
  • Mixed Messages about Public Trust in Science
    America’s confidence in the scientific community appears to be relatively strong. But the degree of public trust in scientists across climate, food and medical issues varies, and many express moderate rather than strongly positive views.
    - 76 days ago, 8 Dec 17, 10:18am -
  • Methodology
    This study included all online comments submitted to the Federal Communications Commission (FCC) regarding the proposal called Restoring Internet Freedom (Docket FCC-17-108). All of the data downloaded and analyzed were originally submitted using the…
    - 85 days ago, 29 Nov 17, 8:56am -
  • Acknowledgments
    This report was made possible by The Pew Charitable Trusts. It is a collaborative effort based on the input and analysis of the following individuals: Primary researchers Paul Hitlin, Senior Researcher Kenneth Olmstead, Research Associate Skye Toor,…
    - 85 days ago, 29 Nov 17, 8:56am -
  • Public Comments to the Federal Communications Commission About Net Neutrality Contain Many Inaccuracies and Duplicates
    More than half of comments submitted to the FCC on net neutrality used temporary or duplicate email addresses, and seven popular comments accounted for 38% of all submissions.
    - 85 days ago, 29 Nov 17, 8:56am -
  • Shareable quotes from experts on the future of truth and misinformation online
    Predictions from experts about truth and misinformation online in 2027, from @pewresearch and @ImagineInternet.
    - 19 Oct 17, 5:59am -
  • Acknowledgments
    This report is a collaborative effort based on the input and analysis of the following individuals. Primary researchers Janna Anderson, Director, Elon University’s Imagining the Internet Center Lee Rainie, Director, Internet and Technology Research…
    - 19 Oct 17, 5:53am -
  • Theme 5: Tech can’t win the battle. The public must fund and support the production of objective, accurate information. It must also elevate information literacy to be a primary goal of education
    A large share of respondents said that technology alone can’t work to improve the information environment. Among these respondents, most pointed out two areas of concern: 1) The need for better funding of and support for journalism that serves the…
    - 19 Oct 17, 5:53am -

Best Selling Research Books




Experian Marketing Trends

  • The two keys to digital marketing success
    Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made up of cookies, pixels, attribution, and unique KPIs. With nearly 10 years of advertising experience, Experian i…
    - 27 days ago, 26 Jan 18, 10:16am -
  • Keeping up with consumer identity
    Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming consoles, a nascent, yet growing internet-of-things, and a variety of ot…
    - 27 days ago, 26 Jan 18, 10:14am -
  • How good is your data? Here’s how to find out.
    Customer data is the core and foundation of any strategic efforts to retain and grow customer relationships.  Whether that be through retail sales, account expansion, increased subscriber engagement, or increased giving in a non-profit setting, the…
    - 27 days ago, 26 Jan 18, 10:14am -
  • Addressable TV: The Ins and Outs [Q&A]
    Just as people are changing the way they consume TV, brands and agencies are similarly changing the way they advertise through the same medium. More and more advertisers are dedicating ad dollars to addressable TV. In fact, some estimate that it will…
    - 28 days ago, 25 Jan 18, 11:00am -
  • Experian Industry Buzz
    In case you missed it: Recent press coverage The Missing Link: Maximizing Social Media To Power Marketing Campaigns (The Marketing Insider, January 4, 2018) As social media platforms become more ingrained as part of popular culture, many recognize th…
    - 29 days ago, 24 Jan 18, 2:43pm -
  • Marketing Measurement and Attribution: Let’s break the addiction to clicks
    Recently, a wave of health consciousness has swept over consumers who are now looking to improve the way they look and feel, including devoting more time to workouts, drinking and eating more organic products, and even reducing sugar intake. Howev…
    - 30 days ago, 23 Jan 18, 1:06pm -
  • It’s holiday shopping season – primetime for reaching (and engaging) high social influencers
    As we head into the homestretch of 2017, one last major milestone remains – the holiday shopping season. For some brands, the final two months of the year can make or break an entire year’s worth of success. Luckily for those brands, social media…
    - 7 Nov 17, 4:44pm -
  • Win back-to-school season by understanding how parents engage with social media
    As summer ends, children and teenagers across the country relax and soak up the last rays of sunshine before the school year begins. For parents, it’s an entirely different story – it’s back-to-school season. That means weekends spent searching…
    - 15 Aug 17, 2:47pm -
  • Need to reach the summertime traveler? Tap into social media data
    Whether people are planning on sleeping under the stars by the campfire, relaxing on the California beaches or backpacking through the European countryside, chances are they’re doing a ton of research for their next vacation. That means finding pac…
    - 21 Jul 17, 12:41pm -

Forrester Research Blogs

  • GE Digital Update – Lessons From An Industrial Giant
    Last year we published “The Right Way To Establish A Digital Platform Business” to examine how GE’s former CEO, Jeff Immelt, established GE Digital under the leadership of Bill Ruh. GE Digital and its Predix platform were supposed to be an engi…
    - 18 hours ago, 21 Feb 18, 10:09am -
  • Participate In Our 2018 Enterprise Mobility Survey
    BYOD Or Corporate-Owned: What’s Best For Your Business? My colleague Adam Schlegel and I are researching the overall costs of BYOD vs. Corporate-owned mobile strategies, and we need your help. Traditional cost analyses focus on upfront costs like E…
    - 18 hours ago, 21 Feb 18, 10:09am -
  • The Data Digest: Consumers Want Devices To Talk Back
    My parents were recently gifted their first Amazon Echo — and as you might guess, I’ve been thrilled to observe first-hand how a household of relative tech Luddites responds to the device. Delighted fascination, tempered by security concerns, dri…
    - 2 days ago, 20 Feb 18, 9:36am -
  • The New Incident Management: Safety-Critical Practices Are On The Rise
    Last May, WannaCry ransomware locked computers around the world. The incident hit the UK’s National Health Service hard.  The attack hindered urgent NHS services by blocking access to its computers. It locked out vital medical equipment such as…
    - 3 days ago, 19 Feb 18, 12:26pm -
  • Are Websites Dead?
    No. But they will increasingly fall short of consumers’ expectations for curated content, especially among brands that they know. And channels seldom if ever disappear; we still get mail from MetLife each month advertising insurance. We’ve been t…
    - 3 days ago, 18 Feb 18, 7:59pm -
  • Bynder’s Acquisition Of WebDAM For $49 Million Will Force Big Players To Innovate
    The digital asset management (DAM) market continues to consolidate with the latest big purchase of San Mateo, CA based WebDAM by Bynder, a European player based in Amsterdam that has been expanding in the US. Consolidation signals maturity in the mar…
    - 6 days ago, 16 Feb 18, 12:19pm -
  • Unpacking Digital Leadership Myths
    Who should lead your firm’s digital transformation? The CEO? CIO? CMO? Firms turn to a variety of executives to lead their digital charge, but form follows function, and functional leaders often default to a functional (read: siloed, or dare I say…
    - 6 days ago, 16 Feb 18, 9:32am -
  • What Should You Expect At Mobile World Congress 2018?
    It’s that time of year again! From next Monday (February 26) through March 1, 2018, Mobile World Congress (MWC) will take place in Barcelona. I attended this event (then 3GSM) for the first time in 2005 and it is fascinating to see how the event ha…
    - 6 days ago, 16 Feb 18, 8:22am -
  • Rethinking Mobility: There’s More Than Autonomous Cars
    A first for me. I’d never been to Detroit, and now I have. Last week, I participated in a roundtable on autonomous cars, and transformation in the automotive industry. Yes, autonomous cars will certainly have an impact on the industry – in fact,…
    - 7 days ago, 15 Feb 18, 4:19pm -
  • It’s Me, Not You – Our Dysfunctional Artificial Intelligence Relationship
    We have a tendency to blame technology when things go wrong. I’m the first to admit that after years of working in the technology industry I’ve become more and more annoyed with the technology I use. As artificial intelligence (AI) capabilities h…
    - 7 days ago, 15 Feb 18, 2:00pm -

Gartner Research Blogs

  • Knowledge management is not a market
    I regularly receive requests from clients to discuss the “Knowledge Management Market”, its vendors, products, value, and growth. The tricky part when answering this line of questioning is that, from...
    - 11 hours ago, 21 Feb 18, 5:06pm -
  • Product Manager Role Description for Digital Business
    A Product Centric operating model benefits from- Block funded budgeting- Capability aligned- Distributed decisions- Products over projects- Dedicated resources- Continuous delivery- supported by...
    - 1 day ago, 20 Feb 18, 7:33pm -
  • Looking at the LDW Through RoI Tinted Glasses
    I remarked in a previous blog that there are certain themes that regularly pop up in my client conversations, because they are useful tools in thinking about analytics and the Logical...
    - 1 day ago, 20 Feb 18, 6:19pm -
  • The Strongest Differentiator - A Different Point of View
    When looking for differentiation, I continue to see clients looking at their product features or service capabilities as their primary source of differentiation.   While in some cases, product can be...
    - 2 days ago, 20 Feb 18, 6:04am -
  • Acorns: The Dollar Shave Club of Fintech
    What if you could open and maintain an investment account on your phone that was funded automatically by the spare change between the price of your latte and the next whole...
    - 4 days ago, 18 Feb 18, 3:48pm -
  • "Tell Us About Your Technology" and More Analyst Briefing Tips
    After the epic post with vendor tips for analyst briefings, I had a lot of feedback and comments [and praise – mostly praise, naturally :-)]. One thing came up though:...
    - 5 days ago, 16 Feb 18, 5:54pm -
  • ERP is Sexy!
    I love the regular chuckles and chiding I get over my Gartner email signature tagline: “ERP is sexy!”  As you might expect, I make this statement precisely to be provocative...
    - 6 days ago, 16 Feb 18, 4:39am -
  • Bridging the Insight to Action Gap with a Dashboard
    For nearly two years I ran my marketing team using a dashboard - how I got there is the story of moving from an avalanche of reports to a single...
    - 6 days ago, 16 Feb 18, 12:23am -
  • Enterprise Collaboration: Still Wandering in the Desert
    Information workers may sit in a sea of fuzzy cubes, spread across windowless floors lit by fluorescent lights, but when it comes time to collaborate they are often wandering the...
    - 7 days ago, 15 Feb 18, 1:33pm -
  • Decentralized Identity - The Hard Work Begins
    Gartner introduced the decentralized identity (DID) conceptual architecture in "Blockchain: The Dawn of Decentralized Identity [1]," which was published in September 2016. In a decentralized identity model, users generate and manage their own...
    - 7 days ago, 15 Feb 18, 1:33pm -
  • Why is Everything a "Platform"?
    Last week, I wrote about the Digital Business Technology Platform.  A quick perusal of recent Gartner research you will quickly find references to Platform as a Service (PaaS), Endpoint Protect...
    - 7 days ago, 15 Feb 18, 8:42am -
  • BAS and Red Teams Will Kill The Pentest
    With our research on testing security methods and Breach and Attack Simulation tools (BAS), we ended up with an interesting discussion about the role of the pentest. I think we...
    - 8 days ago, 14 Feb 18, 3:32pm -
  • IoT Security | NISTIR 8200 in Draft - Act NOW!
    We knew this was coming, and this is a big day in IoT security and risk management.Let's explore why it is important for your organization to take action now,...
    - 8 days ago, 14 Feb 18, 1:44pm -
  • Our Team Is Hiring Again: A New Position Open - Threat/Vulnerability/Detection in US/North America
    This new open position on our team is really exciting!!! Think of this as “joining the triumvirate of Augusto Barros and myself in our technology coverage” since this is an...
    - 8 days ago, 14 Feb 18, 1:34pm -
  • GRC vs. IRM Solutions – What’s the Difference?
    One of the most common questions I receive from software vendors has to be "what's the difference between GRC and IRM solutions?" Gartner has been publishing research about integrated risk management...
    - 9 days ago, 13 Feb 18, 10:38am -
  • Storytelling Mistake-Pulling Threads
    As B2B marketers embrace storytelling, I'm seeing an improvement in content quality and usefulness. They are embracing the idea of starting their stories with their customers' situation rather than themselves. ...
    - 9 days ago, 13 Feb 18, 6:39am -
  • How to Talk Cloud to Business Leaders, part 2
    As an old supply chain leader (professionally, pre-Gartner days) I was drawn to an article that appeared in my inbox, written to a supply chain user:  "Fundamentals of Cloud Computing...
    - 9 days ago, 13 Feb 18, 5:18am -
  • How enterprise application ecosystems can support your digital platform
    In a post about a month ago, I discussed the changing landscape of enterprise applications vendor ecosystems, as these move beyond the traditional megavendor-led model. Given the many ecosystem options, a...
    - 10 days ago, 12 Feb 18, 12:28pm -
  • Do You Include BCM in the Performance Reviews of Management?
    At the DRI 2018 conference, a reference was made to organizations that include BCM goals and objectives being part of the manager's performance reviews. It is only at Level 4...
    - 10 days ago, 12 Feb 18, 7:36am -
  • Logical Data Warehouse (LDW) Design and Barcelona
    In my last blog, I mentioned some books I'd recently rediscovered. This reminded me of two more books that many IT architects would find interesting - and that in turn reminded...
    - 13 days ago, 9 Feb 18, 4:13pm -
  • What Makes AI Business Cases So Different?
         Moutusi Sau | February 9, 2018Artificial Intelligence is everywhere right now. If you are the decision maker in your organization and have been told...
    - 13 days ago, 9 Feb 18, 11:46am -
  • Back to Basics: Indispensable Security Processes for Detection and Response
    For our new research project focused on starting your detection and response effort, we are thinking about an essential bundle of security operations processes needed for such effort. Sort of...
    - 13 days ago, 8 Feb 18, 5:24pm -
  • Why Is Digital Disruption a Thing for Technology and Service Providers?
    Technology and Service Providers (TSPs) face several major issues:–They may develop or integrate disruptive technologies but face difficulties differentiating their offerings (e.g., everyone is embedding AI).–Barriers to competitive...
    - 14 days ago, 8 Feb 18, 4:26pm -
  • You Can't Buy a Digital Business Technology Platform
    Gartner has written extensively over the past few years about digital business, including digital ambition, business moments, business models, and evolving operating models.  The model for implementation is the Digital...
    - 14 days ago, 8 Feb 18, 9:44am -
  • A/B Testing in Marketing: The Customer's Always Right
    A/B and multivariate tests are designed to let marketers know what messaging, content, offers and visual elements contribute to a lift in conversions. In effect, these testing techniques let customers signal...
    - 14 days ago, 8 Feb 18, 6:00am -
  • When is a Catalog No Longer a Catalog?
    When is a Catalog no longer a Catalog, and why does it matter?I was on a vendor briefing in conjunction with data gathering for an upcoming publication: Market Guide...
    - 15 days ago, 7 Feb 18, 5:31am -
  • Betting on Better Requires Patience
    I speak with many tech and service providers that love to talk about how they are better than the alternatives.  No surprise there.  It is important to believe that you...
    - 16 days ago, 6 Feb 18, 8:24am -
  • Look Beyond Network Vendors for Network Innovation
    If you are responsible for an enterprise network, then you probably know there is a lot of manual CLI-based operations occurring. Not surprisingly, the top networking challenge our clients face...
    - 16 days ago, 6 Feb 18, 7:23am -
  • Digital Kazakhstan and Eurasia Are On the Rise
    I had the pleasure to attend a Eurasian Economic Union Forum on the Digital Agenda held in Almaty (Kazakhstan) on February 2. The panel I was part of was hosted...
    - 16 days ago, 5 Feb 18, 10:59pm -
  • Super Bowl LII Ads: Multichannel Campaigns Make Progress, But…
    Brands advertisers on the Super Bowl are slowly coming around to making their $5 million investments part of an integrated multichannel experience. But there’s clearly more work to be done....
    - 17 days ago, 5 Feb 18, 12:19pm -
  • When Does Usage Not Translate to Value?
    I've talked to many clients about how to increase usage of collaboration and content tools and I always clarify upfront whether they want to drive usage or value. Those two...
    - 17 days ago, 5 Feb 18, 10:57am -
  • Launching Gartner's New Blockchain Key Initiative
    Blockchain technology promises a new paradigm in computing that can impact markets, businesses and even society and the hype remains high. Blockchain was the most searched term by our clients...
    - 17 days ago, 5 Feb 18, 9:22am -
  • The Maddening thing about Metrics
     The Schumpeter article in this last week’s Economist was titled, The Fog of War: If they are to save the firm, General Electric’s bosses and board need far better information. ...
    - 17 days ago, 5 Feb 18, 4:56am -
  • Kodak, Lifetouch, and Xerox: Three "Disrupteds" and Their Paths Forward
    This week, there was an interesting convergence in the disruption cosmos. At least I thought it was interesting, since I could draw (create?) some similarities across the different circumstances and...
    - 20 days ago, 2 Feb 18, 11:42am -
  • My Top 7 Popular Gartner Blog Posts for January 2018
    Most popular blog posts from my Gartner blog during the past month are:Important: How to Impress / Annoy an Analyst During a Vendor Briefing? Best / Worst Tips Here!...
    - 20 days ago, 2 Feb 18, 11:18am -
  • Future Predictions for EA in the Next Decade
    Research for your Journey to the FutureIn our everyday research, Gartner asks the question, "How can we help?" Gartner Predicts research asks the question, "Where will you need help tomorrow,...
    - 20 days ago, 2 Feb 18, 3:52am -
  • How Do You Make Sense of Your Martech Stack? Visualize It.
    If you’re a marketing leader that has a hand in buying and deploying technology, you know that the martech landscape is vast, complex, chaotic and challenging to navigate. But you...
    - 20 days ago, 1 Feb 18, 5:00pm -
  • Build Your Digital Business Platform Around Data and Analytics
    Late last year a number of our data and analytics team worked together to build a presentation to share our collected research looking at how to relate data and analytics...
    - 21 days ago, 1 Feb 18, 6:48am -
  • Three Trends Around Content Services Platforms
    The content management market has been around at least 20 years now, but continues to surprise. Rather than settle into comfortable maturity it continues to respond to changes in buyer...
    - 21 days ago, 1 Feb 18, 6:11am -
  • The "working with an MSSP" Tome Is Here
    As Anton just posted, the new version of the famous "How to Work With an MSSP to Improve Security" has just been published. I'm very happy to become a co-author...
    - 23 days ago, 30 Jan 18, 1:58pm -
  • Our Updated MSSP and MDR Guidance Publishes
    While Augusto may disagree, this is probably one of our top 3 favorite papers we’ve written, and it has been UPDATED. Hello world! Please welcome “How to Work With an...
    - 23 days ago, 30 Jan 18, 1:32pm -
  • Before we worry about machines becoming too human…
    I can’t help myself, I have to share this. On the scale of “world problems” not very high. Although, if you start thinking of this not as a single incident,...
    - 23 days ago, 30 Jan 18, 10:20am -
  • From BlueKai to AI: The Adventures of Omar Tawakol
    Swimming in the red ocean of ad networks in the mid-2000's, BlueKai was fish of a different color: a company that wasn't trying to sell you ads or buy them...
    - 23 days ago, 30 Jan 18, 9:17am -
  • End with How
    Simon Sinek created a movement with his "Start with Why" approach.    He, correctly in my opinion, promoted starting with a purpose--the why you exist; the why you matter--rather than...
    - 23 days ago, 30 Jan 18, 8:40am -
  • #NoMoreNextGen
    Obligatory "Hey, we just published the 2018 Magic Quadrant for Endpoint Protection Platforms".My favourite part of the whole damn thing this year, is that we did not use the terms...
    - 23 days ago, 30 Jan 18, 8:26am -
  • A Disruption Disguised as a Disruption: Amazon, Berkshire Hathaway, and JPMorgan Chase in Healthcare
    Right now, CVS and Aetna are saying, "I told you so!" Later this morning, Wall Street is likely to say something similar, though in a somewhat different manner. What happened? As breathlessly...
    - 23 days ago, 30 Jan 18, 7:35am -
  • Smart Hubs vs. Dumb Spokes: CDPs and the Undiscovered Country
    Star Trek VI memorably refers to the future as “the undiscovered country.”  Are Customer Data Platforms … the Undiscovered Country?A climactic space battle takes place at the end of the film. ...
    - 23 days ago, 29 Jan 18, 5:29pm -
  • MicroStrategy World 2018 Key Takeaways
    MicroStrategy hosted its annual user conference to 2500 people earlier this month in Las Vegas.This was one of the few times in more than a decade that I could...
    - 24 days ago, 29 Jan 18, 4:15pm -
  • Security Testing: At What Level?
    Now that we are on a subject of testing security and breach/attack simulation tools, one more interesting question arises: if you test security, what constitutes a “pass”? Or, alternatively, at...
    - 24 days ago, 29 Jan 18, 2:55pm -
  • $800M Digital Identity News - LexisNexis parent acquires ThreatMetrix
    RELX Group announced on Monday that it is acquiring ThreatMetrix, for £580m– or about $815M in cash. ThreatMetrix will become part of RELX’s LexisNexis Risk Solutions that provides fraud and...
    - 24 days ago, 29 Jan 18, 8:28am -
  • The Logical Data Warehouse and its Jobs to be Done
    Over the holidays I reread parts of the fabulous books on innovation and disruptive change by Clayton Christensen. If you have not read  The Innovators Dilemma, The Innovators Solution or Competing Against Luck then...
    - 24 days ago, 28 Jan 18, 5:24pm -
  • Davos Discussions: Technology’s Role in Diversity and Inclusion
    This year, the World Economic Forum 2018 discussions returned to familiar themes: economic inequality, diversity and inclusion. While there was plenty of emphasis on AI throughout the week, it became...
    - 26 days ago, 27 Jan 18, 3:06am -
  • Equinix CEO Steve Smith's abrupt departure: Gartner Recommendation
    Most of you in the datacenter and colocation space have no doubt seen the news of last night: https://www.mercurynews.com/2018/01/25/redwood-city-tech-firm-equinixs-ceo-resigns-over-poor-judgment-on-employee-matter/We don't trade in speculation at G…
    - 26 days ago, 26 Jan 18, 4:39pm -
  • The Big Game of Measuring Brand Advertising
    Marketers have long debated how to effectively measure brand advertising. So much, in fact, that we’ve published a few research notes on the topic, and we’ve even got a presentation...
    - 27 days ago, 25 Jan 18, 9:17pm -
  • How to Tame, or to Blame, a Market? Get Data!
    The Economist’s Leader this week is both fascination and excellent.  It is called, The New Titans, and How to Tame Them.  As you may surmise, the article concerns Amazon, Facebook...
    - 28 days ago, 25 Jan 18, 8:35am -
  • Davos Discussions: Taking Stock of AI
    It’s my second day at the 2018 World Economic Forum. The snow remains and the conversations continue to revolve around technology with artificial intelligence (AI) commanding one of the spotlight...
    - 28 days ago, 24 Jan 18, 10:16pm -
  • What I’ve Learned About Building Amazing Marketing Teams
    What does it take to build an insanely powerful and effective modern marketing team? Over the last couple years, I’ve had hundreds of conversations with marketing leaders about designing their...
    - 28 days ago, 24 Jan 18, 7:29pm -
  • Don't Wait for Davos to Save Us From AI and Automation
    As the policy leaders of the world gather at the World Economic Forum in Davos-Klosters, Switzerland to ponder world progress (including Gartner's very own Peter Sondergaard), there will be talk of AI and automation...
    - 29 days ago, 24 Jan 18, 11:52am -
  • 2018 Content Services Battleground - Part 1 of 2
    One of my most accessed posts last year was: "The Death of ECM and Birth of Content Services". That article took a look back at the way content related technologies had...
    - 29 days ago, 24 Jan 18, 11:06am -
  • Davos Discussions on the Future of Work and Digital Business Progress
    For me, attending The World Economic Forum in Davos is a privilege. I can think of few other instances when the world’s greatest minds and influencers come together for the...
    - 29 days ago, 24 Jan 18, 12:37am -



eMarketer Digital Marketing Statistics

eConsultancy Digital Marketing

  • Six of the latest brands using VR technology
    It’s a trend that typically gets people talking, but so far, brands have been somewhat reluctant to invest in VR technology. There’s a good reason why, as consumers have appeared similarly reluctant to buy into the headsets that go along with it…
    - 45 mins ago, 22 Feb 18, 3:50am -
  • Great social media customer service is proactive, not reactive
    Customer service has traditionally focused on issue resolution and has been reactive to customer queries.A customer calls, emails, or posts to social media, and the brand responds. Read more...
    - 19 hours ago, 21 Feb 18, 9:19am -
  • How the GDPR will affect lead generation: Talking points for marketers
    Are you a marketer who uses landing pages to harvest personal data in return for a whitepaper download, access to a game, entry to a prize draw?These techniques are a mainstay of modern marketing. But how are they impacted by the GDPR? I had a rumma…
    - 22 hours ago, 21 Feb 18, 6:44am -
  • Why Nike's 'Nothing Beats a Londoner' ad campaign is so powerful
    A quintessentially American company – Nike has a history of creating inspirational global advertising campaigns. For its latest in the UK, the brand has taken a much more localised approach, honing in on the city of London and its swathes of deter…
    - 1 day ago, 21 Feb 18, 3:50am -
  • The six challenges every email marketer must face
    You may have read about AI-powered segmentation and subject line optimisation, but when it comes to it there are six basic challenges that email marketers must still address.Before you add more martech to your stack, have you properly addressed all…
    - 2 days ago, 20 Feb 18, 7:28am -
  • Salon is experimenting with a cryptocurrency mining option for ad blockers
    Last year, as the price of Bitcoin skyrocketed, a new phenomenon called cryptojacking emerged.In it, malicious JavaScript code is inserted into a website and when a user visits the website, the code works to mine cryptocurrency like Bitcoin in the b…
    - 2 days ago, 20 Feb 18, 4:29am -
  • A day in the life of... a B2B lifecycle marketing specialist
    This week's Day in the Life is all about email – MaryBeth McIvor is a Lifecycle Marketing Specialist at Storyblocks, a stock media website.Here's what she does with her days...Read more...
    - 3 days ago, 19 Feb 18, 8:00am -
  • Trainline's head of engineering: "building our own voice app was a no-brainer"
    Voice is "here to stay" according to Jonathan Midgley, Director of Engineering at Trainline, who added that building a voice app was "a no brainer".We caught up with Midgley to ask a few questions about how Trainline is using AI in its products.Read…
    - 3 days ago, 19 Feb 18, 6:00am -
  • Five examples of charity chatbots
    Whether used to entertain or as a tool for customer service - a wide range of brands (from a variety of industries) have experimented with chatbot technology. When it comes to new innovations in technology, the third sector typically often lags beh…
    - 3 days ago, 19 Feb 18, 3:30am -
  • How publishers in Asia-Pacific are taking on Google and Facebook
    Competing with Google and Facebook for ad revenue is a worldwide problem for publishers, but in Asia-Pacific's fragmented media market the situation is even more dire.Read more...
    - 6 days ago, 16 Feb 18, 9:53am -
  • The best digital marketing stats we’ve seen this week
    Fancy a few statistical nuggets to round off your week? There’s a lot to enjoy in this roundup, including news about influencer marketing, digital jobs, and UX. Don’t forget to download the Internet Statistics Compendium for even more. Read mo…
    - 6 days ago, 16 Feb 18, 6:23am -
  • Five brands using employee advocacy to drive talent acquisition
    Asked about John Lewis’s greatest attribute against the digital giants in Vogue, Paula Nickolds, Managing Director, had two words: “It’s people”. It sounds simple, right? But in an increasingly competitive marketplace, brands need to be sma…
    - 6 days ago, 16 Feb 18, 3:03am -
  • 45% of marketers cite content & experience management as top priority in 2018
    Econsultancy’s Digital Trends 2018 report, published in association with Adobe, delves into the biggest trends that are set to impact companies in the near future. This year, the report – which is based on a global survey of 12,795 marketing,…
    - 7 days ago, 15 Feb 18, 7:11am -
  • Are virtual stars the next step for influencer marketing?
    From the FTC’s reinforced regulations and CAP's guidance to the increase in artificial Instagram pods - the world of influencer marketing seems to have been riding a wave of scepticism in the last year.Now, a new phenomenon has cropped up, which h…
    - 7 days ago, 15 Feb 18, 4:25am -
  • L.L.Bean revises its lifetime returns policy: will it dent the company?
    On Friday, L.L.Bean, the 106 year-old retailer known for its clothing and outdoor recreational products, announced a radical change to is unique lifetime returns policy, which allowed customers to return products they had purchased even years after p…
    - 8 days ago, 14 Feb 18, 8:55am -
  • Google brings the popular Stories format to AMP: is it worth using?
    Snapchat pioneered them, Instagram copied them, and now the commodification of Stories continues.On Tuesday, Google announced a story format for AMP, its Accelerated Mobile Pages project that aims to make the web more mobile-friendly, which is curr…
    - 8 days ago, 14 Feb 18, 6:15am -
  • How AI is transforming healthcare
    It’s fair to say that artificial intelligence has become a part of our daily lives. The average person doesn’t think twice about letting an algorithm provide music recommendations or directions on how to get from A to B. But what about health a…
    - 8 days ago, 14 Feb 18, 6:03am -
  • Unilever fires a shot across the bow of Google and Facebook, but is it all bark and no bite?
    Recent history hasn't been so nice to Google and Facebook.In the wake of a growing number of scandals involving fake news and high-profile content creators that publish through their platforms, the two digital behemoths have found themselves facing…
    - 8 days ago, 14 Feb 18, 5:06am -
  • Skyscanner chatbots pass one million unique traveller interactions
    Skyscanner's chatbots (across a range of platforms) have already surpassed one million traveller interactions.This is just one of the fascinating nuggets we learnt when we caught up with Filip Filipov, VP Product Management at Skyscanner, to ask hi…
    - 8 days ago, 14 Feb 18, 3:45am -
  • Traffic buying allegations against Newsweek Media Group highlight complexity of the digital ad problem
    Ad fraud is a huge problem that has many different components.While the issue of paid and often fraudulent traffic is a known one, this is typically assumed to be a tactic employed by fly-by-night scammers who set up “fake” websites to serve ads…
    - 9 days ago, 13 Feb 18, 9:28am -
  • The Hong Kong Tourism Board on chatbots, content strategy and AI
    Ahead of her speaking slot at Travel Technology Europe later this month in London (details here), we caught up with Samantha Markham, Digital Marketing Manager, UK & Northern Europe at the Hong Kong Tourism Board.Markham gave us an insight into her…
    - 9 days ago, 13 Feb 18, 8:00am -
  • Five tips for a successful Facebook advertising strategy
    Facebook remains a behemoth within the world of digital advertising. In April 2017, more than five million businesses were advertising on it each month, and the platform is predicted to generate just under half of all online ad spend in 2018.Read m…
    - 9 days ago, 13 Feb 18, 5:28am -
  • Econsultancy to host free GDPR webinar
    The GDPR is enforceable from 25th May 2018. How have marketers been preparing?Read more...
    - 9 days ago, 13 Feb 18, 3:40am -
  • Goldman Sachs is taking a fintech approach to grow its consumer lending business
    Finance giant Goldman Sachs has been around for nearly 150 years and is best known as an investment banking outfit, but in the wake of the global financial crisis of 2008 that has permanently altered the fabric of the financial services market and le…
    - 10 days ago, 12 Feb 18, 8:55am -
  • How Lego uses Instagram to inspire fans of all ages
    Since it was founded in 1932, countless generations of children have grown up with Lego toys. As time and technology have progressed, Lego has created a whole new breed of Lego-obsessed youngsters – equally enthralled by its movie and video game fr…
    - 10 days ago, 12 Feb 18, 6:44am -
  • Eight things I love about Hobbycraft's new progressive web app
    Hobbycraft has a launched a new progressive web app.In this article we're going to take a look at what makes it stand out.Read more...
    - 10 days ago, 12 Feb 18, 5:00am -
  • A day in the life of... head of product at fintech insurance company Hippo
    Aviad Pinkovezky is the Head of Product at Hippo Insurance, a smart homeowners insurtech company.So what does he do with his day? Let's find out..Read more...
    - 10 days ago, 12 Feb 18, 3:45am -
  • Three marketing trends for Asia-Pacific in 2018
    Econsultancy recently published a helpful guide to 2018 marketing trends, Opportunities and Challenges for Marketers in 2018.Read more...
    - 13 days ago, 9 Feb 18, 9:00am -
  • The best digital marketing stats we've seen this week
    Settle down for this week’s round up of stats, which includes news about online ads, mobile commerce, customer service, and more. The Internet Statistics Compendium is also worth a look, as it’s full of the very latest news and digital marketin…
    - 13 days ago, 9 Feb 18, 6:45am -
  • Start Me Up! Qutee, a data-driven discussion platform
    This week it's the turn of Qutee, a data-driven discussion platform that provides insight into audience conversation.Here's Tim Wilson, co-founder and CEO, to tell us about the highs and lows of building a tech startup.Read more...
    - 13 days ago, 9 Feb 18, 5:00am -
  • Three PR campaigns that missed out on link building opportunities
    Brands of all sizes employ public relations agencies that run campaigns separate to their SEO needs – often the two aren’t even aware of each other’s activity.After six years in a digital marketing agency and now working for a PR agency, I bel…
    - 13 days ago, 9 Feb 18, 3:30am -
  • How sports advertisers should react to changing media consumption
    On Sunday, advertising's biggest annual event in the U.S., The Super Bowl, took place. With 30-second ad spots selling for a cool $5m, the stakes are high for brands that opt to participate. Creating an ad that isn't well-received, or worse, is fo…
    - 14 days ago, 8 Feb 18, 8:30am -
  • From growth to soft skills, where professional marketers should focus
    Search for 2018 marketing trends and you will find plenty of posts about which social media platforms are on the rise, what SEO factors are most important this year, and how chatbots are 'taking over the world'.Read more...
    - 14 days ago, 8 Feb 18, 5:15am -
  • Five ways ecommerce brands can build customer loyalty
    What makes a customer come back for more? In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service and convenience, to product quality and brand values, there are many factors that might…
    - 14 days ago, 8 Feb 18, 3:45am -
  • Fintech propels Quicken Loans above Wells Fargo in mortgage originations
    For years, Wells Fargo has held the distinction of being the largest originator of mortgage loans in the United States.But facing self-inflicted scandal, a regulatory crackdown and a fintech revolution that extends to the mortgage industry, Wells Fa…
    - 15 days ago, 7 Feb 18, 9:00am -
  • Five things all marketers should know about China in 2018
    Once a digital backwater, China has become one of the main online markets for brands trying to drive growth globally in 2018.Read more...
    - 15 days ago, 7 Feb 18, 6:20am -
  • Ask the experts: Blockchain and its use in marketing
    Come on you reluctant marketers, you can only dismiss the utility of blockchain for so long without making an effort to properly understand it.So here's the article you need – a trio of marketing experts (who use blockchain) helping you to underst…
    - 15 days ago, 7 Feb 18, 3:30am -
  • The fake follower economy is beginning to crumble
    For years, there has existed an underground market in which individuals and companies buy and sell fake social media followers, along with fake likes and comments. These markets are an open secret and while fake accounts obviously violate the rules…
    - 16 days ago, 6 Feb 18, 8:00am -
  • Start Me Up! AI-powered people management from Beaconforce
    Start Me Up puts the spotlight on emerging companies in the digital sector, and what could be more topical than artificial intelligence and people management?At Web Summit 2017, I visited the Beaconforce stand and spoke to Director of Strategic Part…
    - 16 days ago, 6 Feb 18, 5:49am -
  • How will Open Banking affect UX?
    On the 13th January 2018, Open Banking officially came into effect in the UK. This means that all regulated banks are now required to let customers share their financial data with authorised third-party providers through API’s. Essentially, the w…
    - 16 days ago, 6 Feb 18, 4:42am -
  • The best APAC digital marketing stats from January 2018
    We've got some really fascinating stats for you this month, from gender differences in Chinese ecommerce spend to overwork amongst marketers across the APAC region.Get stuck in... (and remember to check out the Internet Statistics Compendium for mor…
    - 17 days ago, 5 Feb 18, 10:30am -
  • The three trends driving marketing analytics in 2018
    In this era of data-driven everything, the need for high-quality marketing analytics has never been greater. Yet for many companies, marketing analytics still consists of a weekly report and perhaps a dashboard or two.Read more...
    - 17 days ago, 5 Feb 18, 7:00am -
  • Five tips for an evergreen SEO strategy
    There are many digital trends that are likely to impact SEO in 2018. You can read about them in Econsultancy’s SEO in 2018 Trends report (made up from insight from a number of industry experts). But what about an SEO strategy that will last? Th…
    - 17 days ago, 5 Feb 18, 5:00am -
  • A day in the life of... director of engineering at Quantcast, an AI martech company
    Peter Day is director of engineering at Quantcast, a company that provides AI-driven audience insights, targeting and measurement, to improve ad campaigns.Day is also our latest (and aptly named) 'Day in the Life' interviewee.Read more...
    - 17 days ago, 5 Feb 18, 3:30am -
  • How AI marketing can help brands right now
    Marketers have been talking about artificial intelligence (AI) marketing for some time now.But many are still wondering, what exactly can AI marketing do for us right now?Read more...
    - 20 days ago, 2 Feb 18, 9:30am -
  • The best digital marketing stats we’ve seen this week
    Want to hear what’s been going on in the world of digital marketing this week? We’ve got your back, and yet another stellar roundup of stats for you to enjoy.Read more...
    - 20 days ago, 2 Feb 18, 8:06am -
  • Building the DMP of tomorrow starts with these three tenets of identity
    Currently, marketers don’t have a single source of truth about their consumers. Tomorrow, there must be a single place to build consumer profiles with rich attribute data, and provisioned to the systems of engagement where that consumer spends thei…
    - 20 days ago, 2 Feb 18, 5:00am -
  • Kodak demonstrates why brands should tread carefully with blockchain initiatives
    Fueled by the dramatic rise and, more recently, fall in prices of cryptocurrencies like Bitcoin and Ether, the blockchain is all the buzz.While some believe that cryptocurrencies are in a bubble the likes of which the world has never before seen, ma…
    - 20 days ago, 2 Feb 18, 4:00am -
  • Three huge employers are going to try to disrupt healthcare
    Late last year, reports surfaced suggesting that online retail giant Amazon was eyeing entry into the $400bn per year retail pharmacy market.That still might come to pass, but in the meantime, Amazon is doing something that could prove far more disr…
    - 21 days ago, 1 Feb 18, 9:00am -
  • The GDPR and data portability: What marketers need to know
    Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers.What do marketers need to know?Read more...
    - 21 days ago, 1 Feb 18, 7:39am -

Research Tools List

100s of Tools for Marketers: A Google Spreadsheet with hundreds of tools for marketers created by Annie Cushing
6 dataset lists curated by data scientists: Looking for Data Sources? These 6 lists will get you started in finding many open data sources
Amazon Public Datasets: Find tons of public data sets that can be seamlessly integrated into AWS or other cloud-based applications
Amazon's Most Popular Tags: Find the most popular categories on Amazon
American FactFinder: Search by state, county, city, town or zip code to find popular facts such as population and income.
Apply Magic Sauce: A personalisation engine that accurately predicts psychological traits from digital footprints of human behaviour
Comparably: Compare salary for positions, recruit and be recruited, workplace ratings, workplace culture data resources.
Consumer Barometer: Provides insights into how consumers use online and offline information sources in their product purchases.
Crowdsourcing Examples: A wiki cataloging all the examples of crowdsourcing businesses, projects, brands, etc.
DMA Mailing List: Search thousands of mailing lists and publications across all sorts of niches.
DMA Profiles and Maps: A map and profile for every DMA (designated market area) in the US
Ebay Pulse: Another source for finding what is trending.
Expiring Patents: Over 80% of patents are never commercially exploited - explore ideas whose patent protection expires today
FreeLunch.com: Free Demographic, Economic and Financial Data
getfeedback: Engaging, mobile-ready online surveys
IBM Watson Analytics: Power of Watson for small business - Predictive analytics and data visualization without downloading software.
iCharts: Search and browse tens of thousands of charts from around the world in business, economy, technology and more.
LinkedIn Skills & Expertise Page: Find professionals, find related skills, find most popular skill searches.
Magazines.com: A website with all the magazines in publication
MixRank: Uncover your competitors online ads
NAICS: North American Industry Classification System - the standard used by Federal statistical agencies to classify businesses
Noodle Tools: A list of search tools that help you hoose the best search for your information need
Oddity Software Databases: These databases help you find content to build your site around or add to your site.
Open Status Search: Search Facebook without logging in.
Oxbridge Standard Periodical Directory: This resource is the entire list of magazines, periodicals, newsletters, college papers, newspapers, and journals. Roughly 60,000.
Pew Internet Data Tools: Latest reports, infographics, statistics and trend data from The Pew Internet and American Life Project
Prizm Clusters by Zip Code: Find out demographics and psychographics by zip code
Quantcast.com: Get traffic and demographic insights for a given URL
Rhymer.com: Find words that rhyme in seconds
RSS Research Hub: Find RSS feeds with this RSS Search Engine
Squidoo Top 100 Lenses: Great for finding out what is trending out there.
StatWing: Data analysis software - upload your dataset and gain valuable insights through an intuitive interface
TermChase: The Web's first advanced search engine for Google Trends
The Kickback Machine: A research tool for analyzing previous kickstarter projects - see what worked and what didn't
Think with Google: Consumer trends, marketing insights and industry research
Topsy: Real-time social insights
Typealyzer: This site analyzes a blog and brings back information about the blogger based on Myers-Briggs methodology.
Way Back Machine: Find out what a website looked like in the past