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Experian Marketing Trends

  • Marketing Measurement and Attribution: Let’s break the addiction to clicks
    Recently, a wave of health consciousness has swept over consumers who are now looking to improve the way they look and feel, including devoting more time to workouts, drinking and eating more organic products, and even reducing sugar intake. Howev…
    - 42 days ago, 8 Sep 17, 5:06pm -
  • Win back-to-school season by understanding how parents engage with social media
    As summer ends, children and teenagers across the country relax and soak up the last rays of sunshine before the school year begins. For parents, it’s an entirely different story – it’s back-to-school season. That means weekends spent searching…
    - 67 days ago, 15 Aug 17, 2:47pm -
  • Need to reach the summertime traveler? Tap into social media data
    Whether people are planning on sleeping under the stars by the campfire, relaxing on the California beaches or backpacking through the European countryside, chances are they’re doing a ton of research for their next vacation. That means finding pac…
    - 92 days ago, 21 Jul 17, 12:41pm -
  • [Podcast] Addressable TV = Opportunity for Marketers
    Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no…
    - 95 days ago, 18 Jul 17, 12:27pm -
  • Warming your way to a good reputation
    The importance of warming an IP address or Domain to your email program to establish a strong sender reputation and increase volume.The post Warming your way to a good reputation appeared first on Marketing Forward Blog.
    - 21 Nov 16, 5:05pm -
  • Lots of data: New challenges
    Know how to capitalize the potential of consumer data and delivering data at scale.The post Lots of data: New challenges appeared first on Marketing Forward Blog.
    - 15 Nov 16, 3:22pm -
  • First-party data is gold, but it needs to be mined
    Develop a data-driven marketing strategy using the full potential of first-party data.The post First-party data is gold, but it needs to be mined appeared first on Marketing Forward Blog.
    - 10 Nov 16, 3:19pm -
  • Client Holiday Readiness Series: Threat Analytics and Monitoring
    Learn how Experian Marketing Services safeguards its customer data and monitors threats on an enterprise scale with our advance threat analytic technology.The post Client Holiday Readiness Series: Threat Analytics and Monitoring appeared first on Ma…
    - 8 Nov 16, 12:03pm -
  • Client Holiday Readiness Series: You’ve got to go for speed
    Timing is everything for today’s email marketer, especially during the holidays.The post Client Holiday Readiness Series: You’ve got to go for speed appeared first on Marketing Forward Blog.
    - 4 Nov 16, 2:06pm -

Forrester Research Blogs

  • What Could Next-Gen Financial Coaching Look Like?
    Over the past decade, Forrester has written extensively about the evolution of digital money management (AKA personal financial management, or PFM). Digital money management promises to give millions of people the financial education, budgeting tips,…
    - 18 hours ago, 20 Oct 17, 9:24am -
  • Empathy And Disruption: Partnering Together For A Better Brand Experience
    Perhaps it’s curiosity that fuels my excitement when discussions about disruption surface. Add empathy into the mix, and you’ve got my attention. This year’s Spredfast Summit intertwined the themes of disruption and empathy across 1.5 days, and…
    - 2 days ago, 19 Oct 17, 2:24pm -
  • Insights-Driven Businesses Have Different DNA
    Like many digital native startups, data analytics underpinned peer-to-peer eCommerce site Etsy’s operations since the company was founded in 2005. In their early days , their struggles to achieve true customer understanding led to poor digital expe…
    - 2 days ago, 19 Oct 17, 2:02pm -
  • New Data: How CX Improvements Drive Business Growth For 17 Industries
    If you want to make the case for CX, check out the new data we just published in the report “Drive Business Growth With Great Customer Experience, 2017” (paywall). In our analysis, we modeled the effect of changes in CX on loyalty and business gr…
    - 2 days ago, 19 Oct 17, 8:54am -
  • Artificial Intelligence Needs Real Empathy To Succeed In CX
    What’s the future of CX? How will Artificial Intelligence (AI) help break through the customer experience ceiling? How must CX professionals like you evolve their skills? We found a surprising – and not so surprising – answer when the Boston CX…
    - 2 days ago, 19 Oct 17, 7:44am -
  • What’s It Take To Make ABM Succeed? Customer Obsession!
    This past Tuesday evening (October 17), TechTarget and Discover.org invited me to share some wisdom about success strategies for account-based marketing (ABM) with a couple dozen customers, prospects, and friends.  If you missed it, here’s a qui…
    - 2 days ago, 19 Oct 17, 1:40am -
  • CEO Conviction In CX – Why You Overestimate It And How To Get It …CX Europe 2017
    Seems like it’s good news when only 5% of CX pros say lack of support by the CEO is among their top 3 challenges. A successful CX transformation needs a CEO who leads by example and rallies the organization around CX. When committed CEOs leave, CX…
    - 2 days ago, 18 Oct 17, 3:29pm -
  • Debunking the US Tech Talent Shortage
    Is the US suffering a tech talent gap? That impression has been showing up in the press a lot, and seems to fit with a perception of a dysfunctional US education system. But while it may be challenging to recruit workers with certain tech skills, in…
    - 3 days ago, 18 Oct 17, 1:29pm -
  • CDOs Drive Change, Build Trust, And Foster Insights-Driven Organizations
    Organization are slow to change but technology changes quickly. If you leave the organization as is many won’t catch up with the change, and the technology maturity gap will widen between them over time. I saw this described in breakout panel at St…
    - 3 days ago, 18 Oct 17, 8:57am -
  • CXEurope 2017: Introducing the Values Based Customer
    More than 5 years ago Forrester introduced the Age of Customer as a new 15 to 20 years era which saw the increasing customer empowerment in front of brands and companies. For companies, the first step in this era turned into improving the customer ex…
    - 3 days ago, 18 Oct 17, 4:59am -

Gartner Research Blogs

  • New Data and Analytics Research: Data Science and Data Management
    Adam Ronthal and Nick Heudecker just published Solve Your Data Challenges With the Data Management Infrastructure Model.Investment in data management infrastructure has outpaced development of the necessary alignment of technologies,...
    - 18 hours ago, 20 Oct 17, 8:29am -
  • EPP Magic Quadrant FAQs: Volume 1
    We've just kicked off the formal research aspect of the 2018 version of Gartner's Magic Quadrant for Endpoint Protection Platforms.  This is one of the most popular research documents on Gartner.com,...
    - 19 hours ago, 20 Oct 17, 7:49am -
  • Healthcare Industry in the US Struggles to Share Data
    Despite the mandates, despite the efforts and good well and intentions, it seems sharing data remains a difficult task in healthcare.  My techtarget email today included this headline: Data sharing among...
    - 23 hours ago, 20 Oct 17, 3:42am -
  • SOAR and "Curve-jumping" in Security Operations
    Lets think about this together -- can you really jump to the “next curve” in security, or do you have to travel the entire journey from the old ways to...
    - 1 day ago, 19 Oct 17, 7:03pm -
  • How to Get Your CEO to Embrace Digital Risk Management
    As a CIO, you want to sit down with your CEO to discuss her new plan to implement cloud-based software. You’re concerned about security risks. But after some back and...
    - 2 days ago, 19 Oct 17, 11:41am -
  • Most Retail Digital Strategies Not Yet Harvesting Results
    The retail CIO agenda for 2018 reflects the existential threat to many retailers, caused by digitally enabled consumers, new entrants and new business models in the market. Gartner's annual CIO Survey...
    - 2 days ago, 19 Oct 17, 8:48am -
  • Marketing Spending Recedes As CMOs Are Challenged To Deliver Results
    Throughout the year Gartner for Marketing Leaders publishes a range of primary research, looking at marketing’s strategy, how it’s organized and resourced, the channels favored by marketers, and the scope...
    - 2 days ago, 19 Oct 17, 7:51am -
  • New Data and Analytics Research: Note Set for Gartner's Three Rings of Information Governance
    Mark Beyer and I just updated Design an Effective Information Governance Strategy.As demands on data and analytics programs grow, organizations continue to associate many business processes and decisions with high...
    - 2 days ago, 19 Oct 17, 7:17am -
  • Spotlight on Oracle: Unified Communications Monitoring
    Spotlight on Oracle – Highlights new research that covers or relates to Oracle.  For an overall view of Oracle, check out the new Oracle Vendor Rating.Vivek Bhalla and Rafael Benitez just published...
    - 2 days ago, 19 Oct 17, 7:11am -
  • DeepMind Breakthrough? AI and Computing at its best
    I read, somewhat excitedly, the headline on the front page of my US print edition of today's Financial Times: Google computer teaches itself to play Go and beats world's best...
    - 2 days ago, 19 Oct 17, 3:43am -



eMarketer Digital Marketing Statistics

eConsultancy Digital Marketing

  • Three promising signs that companies are finally starting to appreciate CX
    For years it has felt like we're stuck at the beginning of the journey toward improving customer experience (CX).We know what we want to achieve (great CX), we have plenty of ideas about how to do it, yet very few of our organisations have truly ali…
    - 3 days ago, 17 Oct 17, 7:00pm -
  • Four examples of automotive brands that are innovating the customer experience
    Disruption is a common theme these days and while it's hard to create a list of industries that are being disrupted the most, there's no doubt that the auto industry is a contender.Consumers are redefining their relationship with cars, from the way…
    - 4 days ago, 17 Oct 17, 8:30am -
  • Four reasons fashion brands are launching their own beauty ranges
    Last month, fast-fashion retailer Boohoo announced that it would be launching a new beauty range. With products starting from as little as £4, Boohoo Cosmetics is designed to offer consumers an alternative to high-end beauty.Read more...
    - 4 days ago, 17 Oct 17, 6:00am -
  • Why digital out-of-home advertising is not really digital (yet)
    Digital out-of-home advertising (DOOH) is predicted to hit 50% of all outdoor revenue by the end of 2017, while the number of digital screens in the UK has increased from 2,056 in 2009 to over 17,000 in 2017 thanks to investment of around £100m.Read…
    - 4 days ago, 17 Oct 17, 4:00am -
  • The four habits of successful data-driven marketers
    As marketers, we are constantly encouraged to be 'data-driven'. For starters, we are expected to keep a close eye on acquisition costs, track funnel metrics, and keep tabs on conversion rates.Read more...
    - 4 days ago, 16 Oct 17, 7:00pm -
  • Pharma must use digital to meet the needs of decision makers: report
    The decision makers who decide which drugs appear on their hospital or insurance plan's drug formulary are increasingly reliant on information delivered through digital channels, presenting pharmaceutical companies with a digital imperative.Read mor…
    - 5 days ago, 16 Oct 17, 9:57am -
  • Eight effective examples of quizzes in content marketing
    From your ‘spirit animal’ to what you spread on your toast in the morning – some brands probably know more about you than your closest mates.  How, exactly?Read more...
    - 5 days ago, 16 Oct 17, 8:17am -
  • How mobile apps can shape the Premier League fan & player experience
    At Econsultancy we've been talking quite a lot recently to football clubs and their agencies (see the bottom of this article for links).After chatting to Reading Room about their work with Swansea, Stoke and Middlesbrough, I was contacted by Other…
    - 5 days ago, 16 Oct 17, 6:00am -
  • A day in the life of... product director at Media iQ
    John Goulding is global product director at Media iQ, a company which uses its proprietry analytics technology platform to deliver better targeted digital advertising campaigns.Goulding gives us some nice insights into the world of programmatic, as…
    - 5 days ago, 16 Oct 17, 3:55am -
  • 10 thrilling digital marketing stats we’ve seen this week
    It’s that time of the week when we regale you with some glorious digital marketing stats.This week’s roundup includes news about ecommerce reviews, CRO, AI, and digital payments. Be sure to head on over to the Internet Statistics Compendium for…
    - 8 days ago, 13 Oct 17, 11:06am -
  • Mobile’s sorted, isn’t it? So why aren’t things getting better for many hotel chains?
    It goes without saying that if you're a hotelier in 2017 and your website is not mobile friendly, then consider your digital strategy dead.Read more...
    - 8 days ago, 13 Oct 17, 5:27am -
  • The most joyful digital news stories from the last week
    I enjoyed writing this week's joyful digital news. I hope you enjoy reading it.Read more...
    - 8 days ago, 13 Oct 17, 4:40am -
  • Majestic Wine revamps website with focus on some familiar social proof tactics
    Most people buy wine as part of their weekly shop or during a last-minute dash to the off licence. Majestic Wine is perhaps a destination for the more discerning drinker. However, with over 200 stores in the UK and a recently revamped ecommerce sit…
    - 8 days ago, 13 Oct 17, 2:49am -
  • The myth of storytelling in marketing and why brands should encourage 'story sharing'
    The word ‘story’ is so compelling (and so heavily employed) in marketing, because it evokes emotional reactions rooted in our childhood. Many of the stories told us by our parents were in turn heard from their parents before that and so on. It i…
    - 9 days ago, 12 Oct 17, 8:30am -
  • Research shows fewer marketers see CRO as ‘crucial’ in 2017, but is the discipline misunderstood?
    Econsultancy has published its new Conversion Rate Optimization (CRO) Report, in association with RedEye, for the ninth consecutive year.This year, a combination of survey results and expert comment paint a picture of a misunderstood discipline whi…
    - 9 days ago, 12 Oct 17, 3:24am -
  • The single best way to improve your online advertising
    One of the most popular topics at Econsultancy events is online advertising.Countless discussions have been had about paying for social media reach, whether to retarget or not, and the latest on programmatic buying.Read more...
    - 9 days ago, 11 Oct 17, 7:00pm -
  • How to engineer your definitive digital PR campaign
    Digital PR is currently experiencing a boom. With Google increasing its scrutiny on what it believes to be unnatural or spam links, and old school black-hat link-building techniques being rendered useless thanks to this year's Penguin update, market…
    - 10 days ago, 11 Oct 17, 7:30am -
  • Start Me Up! Compare My Move, the removals comparison site
    Well folks, we haven't profiled a startup for a while, but with our 'Day in the Life' feature a firm favourite again, we thought we should bring back 'Start Me Up', too.This week we have a word with the team from Cardiff-based startup Compare My Mov…
    - 10 days ago, 11 Oct 17, 5:30am -
  • Why the butterfly effect is killing the conversion optimisation industry
    I have spent the last 15+ years working in the digital industry, primarily in user research, UX and “conversion optimisation”.My experiences running a conversion optimisation agency have led me to conclude that the conversion optimisation indust…
    - 10 days ago, 11 Oct 17, 4:16am -
  • The seven stages of smart ecommerce marketing
    As Toys ‘R’ Us files for bankruptcy protection in the US and Canada, we’re again reminded of the brutal (and overcrowded) market retailers today operate in. The 69-year-old toyshop cited “unrelenting competition from ecommerce and big box ret…
    - 11 days ago, 10 Oct 17, 7:18am -
  • The state of marketing attribution: Research
    Econsultancy’s State of Marketing Attribution report, published in association with AdRoll, looks into the current adoption levels of marketing attribution. It also investigates what skills are required for success, the effectiveness of various a…
    - 11 days ago, 10 Oct 17, 5:00am -
  • Five delicious reasons behind Hotel Chocolat’s boost in profits
    A mainstay on the high street - Hotel Chocolat has been delighting Brits with unnecessarily elaborate chocolate since 2004.Only recently, however, has the retailer started to enjoy a notable period of growth.Read more...
    - 11 days ago, 10 Oct 17, 3:15am -
  • The best APAC digital marketing stats from September 2017
    September wasn't the busiest month for digital marketing studies and surveys in Asia Pacific, but there were some interesting insights into mobile shopping, younger consumers and Hong Kong.Dive in for more, or for a bigger sea of stats, subscribers…
    - 11 days ago, 9 Oct 17, 6:01pm -
  • Three important digital trends from our new media and entertainment sector research
    Our new Trends, Technology and the Impact of Data in Media and Entertainment report, published in association with Adobe, explores the trends and challenges facing companies in the technology-beset field of media and entertainment.Read more...
    - 12 days ago, 9 Oct 17, 9:25am -
  • A beginner's guide to Facebook Custom Audiences
    Thanks to its treasure trove of data, in little more than a decade, Facebook has fast become one of the most important marketing channels for many businesses.But for many marketers, Facebook's most productive targeting functionality is Custom Audien…
    - 12 days ago, 9 Oct 17, 8:30am -
  • A day in the life of... general manager at MaxPoint
    Paul Maraviglia is general manager, Europe for MaxPoint, and the latest interviewee in our Day in the Life feature.In their own words, MaxPoint is "a marketing technology company that generates hyperlocal intelligence to optimize brand and retail pe…
    - 12 days ago, 9 Oct 17, 6:30am -
  • 30+ interesting quotes from top brands at the Festival of Marketing 2017
    Festival of Marketing 2017 was epic (and we know that's an over-used word, but it was).Here are just a smattering of interesting quotes heard over the two days. If you missed out, put 'London, 3-4 October 2018' in your diary now.Read more...
    - 12 days ago, 9 Oct 17, 3:35am -
  • The National Trust: Using neuroscience to optimise visitor journeys & marketing messages
    When you think of the National Trust, you probably think of stately homes, country walks, and cups of tea. You perhaps don’t immediately make an association with neuroscience.However, the National Trust’s marketing team recently turned to brain…
    - 15 days ago, 6 Oct 17, 12:07pm -
  • 10 amazing digital marketing stats from this week
    Another week has slipped through our fingers, meaning it’s time for the stats roundup.This week it includes Google’s AMP, brand loyalty, mobile optimisation, and a new model for modern marketing.Read more...
    - 15 days ago, 6 Oct 17, 10:27am -
  • Digital transformation and CX maturity at GE Healthcare Life Sciences
    At the Festival of Marketing 2017 in London, Diego Lopez Moreda, digital marketing tech leader at GE Healthcare Life Sciences, gave delegates the lowdown on how the $4 billion business underwent a digital transformation.Read more...
    - 15 days ago, 6 Oct 17, 10:14am -
  • The most joyful digital news stories from the last week
    A short but heartbreakingly beautiful news roundup this week.If you like emojis, '80s children's TV, sneering at tech companies and politicians, and cats – this could be the article for you.Read more...
    - 15 days ago, 6 Oct 17, 4:20am -
  • What Paddy Power learned about voice interfaces by creating an Alexa skill
    Voice interfaces are steadily gaining popularity among consumers, so many brands have been quick to start trials with Amazon Alexa and Google Home devices.At the Festival of Marketing this morning Paddy Power’s product innovation manager, Stephen…
    - 15 days ago, 6 Oct 17, 3:02am -
  • Google ditches first click free, embraces paywalls
    This week, Google killed its 'first click free policy', which required that publishers employing a paywall offer Google Search and Google News users three free articles per day. Those that didn't saw their search rankings demoted.For years, publishe…
    - 15 days ago, 6 Oct 17, 2:00am -
  • How Nissan works with influencers at each stage of its marketing funnel
    Influencer marketing is a hot topic at the moment, yet it’s still rare to find case studies from brands who are working with influencers beyond one-off campaigns.At the Festival of Marketing today Nicolas Chabot and Gemma Dodd from Traackr gave an…
    - 16 days ago, 5 Oct 17, 4:04am -
  • Introducing the Modern Marketing Model (M3)
    The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really changed.This is not sustainable. We need a new unifyi…
    - 17 days ago, 4 Oct 17, 10:06am -
  • How Brompton Bicycles is overcoming purchase friction using content and social
    Brompton Bicycles makes for a terrific brand case study because, until recently, the company has done almost zero brand management.The heritage of the firm is very much about British manufacturing expertise, with the marketing and selling of the bik…
    - 17 days ago, 4 Oct 17, 8:38am -
  • How the AA transformed its brand using political messaging & strategic insight
    Cheryl Calverley, Head of Marketing at the AA, spoke this morning at the Festival of Marketing 2017 about what ‘insight’ should mean to a marketer and how the AA has transformed its brand using political messaging.Read more...
    - 17 days ago, 4 Oct 17, 5:38am -
  • Three problems marketers face with digital transformation (and three solutions)
    There is a lot of advice about digital transformation available these days.A quick Google search turns up endless articles from blue-chip technology companies and consultancies, offering trend data, solutions and thought leadership.Read more...
    - 17 days ago, 3 Oct 17, 5:59pm -
  • Ask the experts: Conversion rate optimisation trends, challenges & strategy
    We've already covered Mobile SEO in our ask the experts series, and now we move on to CRO (conversion rate optimisation).We asked our chosen experts the following questions. Click on one if you want to jump straight to it.Read more...
    - 18 days ago, 3 Oct 17, 3:45am -
  • How Disney World has mastered customer experience
    If there’s one brand that knows a thing or two about keeping its customers happy, it’s Disney. This is reflected in the increasing demand for the Disney experience. In 2016, its Parks & Resorts accounted for 31% of the company’s total revenue…
    - 19 days ago, 2 Oct 17, 9:30am -

Research Tools List

100s of Tools for Marketers: A Google Spreadsheet with hundreds of tools for marketers created by Annie Cushing
6 dataset lists curated by data scientists: Looking for Data Sources? These 6 lists will get you started in finding many open data sources
Amazon Public Datasets: Find tons of public data sets that can be seamlessly integrated into AWS or other cloud-based applications
Amazon's Most Popular Tags: Find the most popular categories on Amazon
American FactFinder: Search by state, county, city, town or zip code to find popular facts such as population and income.
Apply Magic Sauce: A personalisation engine that accurately predicts psychological traits from digital footprints of human behaviour
Comparably: Compare salary for positions, recruit and be recruited, workplace ratings, workplace culture data resources.
Consumer Barometer: Provides insights into how consumers use online and offline information sources in their product purchases.
Crowdsourcing Examples: A wiki cataloging all the examples of crowdsourcing businesses, projects, brands, etc.
DMA Mailing List: Search thousands of mailing lists and publications across all sorts of niches.
DMA Profiles and Maps: A map and profile for every DMA (designated market area) in the US
Ebay Pulse: Another source for finding what is trending.
Expiring Patents: Over 80% of patents are never commercially exploited - explore ideas whose patent protection expires today
FreeLunch.com: Free Demographic, Economic and Financial Data
getfeedback: Engaging, mobile-ready online surveys
IBM Watson Analytics: Power of Watson for small business - Predictive analytics and data visualization without downloading software.
iCharts: Search and browse tens of thousands of charts from around the world in business, economy, technology and more.
LinkedIn Skills & Expertise Page: Find professionals, find related skills, find most popular skill searches.
Magazines.com: A website with all the magazines in publication
MixRank: Uncover your competitors online ads
NAICS: North American Industry Classification System - the standard used by Federal statistical agencies to classify businesses
Noodle Tools: A list of search tools that help you hoose the best search for your information need
Oddity Software Databases: These databases help you find content to build your site around or add to your site.
Open Status Search: Search Facebook without logging in.
Oxbridge Standard Periodical Directory: This resource is the entire list of magazines, periodicals, newsletters, college papers, newspapers, and journals. Roughly 60,000.
Pew Internet Data Tools: Latest reports, infographics, statistics and trend data from The Pew Internet and American Life Project
Prizm Clusters by Zip Code: Find out demographics and psychographics by zip code
Quantcast.com: Get traffic and demographic insights for a given URL
Rhymer.com: Find words that rhyme in seconds
RSS Research Hub: Find RSS feeds with this RSS Search Engine
Squidoo Top 100 Lenses: Great for finding out what is trending out there.
StatWing: Data analysis software - upload your dataset and gain valuable insights through an intuitive interface
TermChase: The Web's first advanced search engine for Google Trends
The Kickback Machine: A research tool for analyzing previous kickstarter projects - see what worked and what didn't
Think with Google: Consumer trends, marketing insights and industry research
Topsy: Real-time social insights
Typealyzer: This site analyzes a blog and brings back information about the blogger based on Myers-Briggs methodology.
Way Back Machine: Find out what a website looked like in the past