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Best Selling Research Books




Experian Marketing Trends

  • Addressable TV: The Ins and Outs [Q&A]
    Just as people are changing the way they consume TV, brands and agencies are similarly changing the way they advertise through the same medium. More and more advertisers are dedicating ad dollars to addressable TV. In fact, some estimate that it will…
    - 14 days ago, 27 Nov 17, 3:39pm -
  • It’s holiday shopping season – primetime for reaching (and engaging) high social influencers
    As we head into the homestretch of 2017, one last major milestone remains – the holiday shopping season. For some brands, the final two months of the year can make or break an entire year’s worth of success. Luckily for those brands, social media…
    - 34 days ago, 7 Nov 17, 4:44pm -
  • Marketing Measurement and Attribution: Let’s break the addiction to clicks
    Recently, a wave of health consciousness has swept over consumers who are now looking to improve the way they look and feel, including devoting more time to workouts, drinking and eating more organic products, and even reducing sugar intake. Howev…
    - 94 days ago, 8 Sep 17, 5:06pm -
  • Win back-to-school season by understanding how parents engage with social media
    As summer ends, children and teenagers across the country relax and soak up the last rays of sunshine before the school year begins. For parents, it’s an entirely different story – it’s back-to-school season. That means weekends spent searching…
    - 15 Aug 17, 2:47pm -
  • Need to reach the summertime traveler? Tap into social media data
    Whether people are planning on sleeping under the stars by the campfire, relaxing on the California beaches or backpacking through the European countryside, chances are they’re doing a ton of research for their next vacation. That means finding pac…
    - 21 Jul 17, 12:41pm -
  • [Podcast] Addressable TV = Opportunity for Marketers
    Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no…
    - 18 Jul 17, 12:27pm -
  • Warming your way to a good reputation
    The importance of warming an IP address or Domain to your email program to establish a strong sender reputation and increase volume.The post Warming your way to a good reputation appeared first on Marketing Forward Blog.
    - 21 Nov 16, 5:05pm -
  • Lots of data: New challenges
    Know how to capitalize the potential of consumer data and delivering data at scale.The post Lots of data: New challenges appeared first on Marketing Forward Blog.
    - 15 Nov 16, 3:22pm -
  • First-party data is gold, but it needs to be mined
    Develop a data-driven marketing strategy using the full potential of first-party data.The post First-party data is gold, but it needs to be mined appeared first on Marketing Forward Blog.
    - 10 Nov 16, 3:19pm -

Forrester Research Blogs

  • 20-Year Predictions
    At a client dinner last week in Amsterdam we turned from talking digital transformation and customer experience to a more future-oriented topic:  What’s going to happen in the next 20 years? It was a great group, including KLM (the airline), KPN (…
    - 8 hours ago, 11 Dec 17, 2:26pm -
  • What Chief Customer Officers Talk About Over Dinner
    For a CX transformation effort to go beyond the small and tactical, organizations need an executive in charge of leading the effort. Although these senior leaders go by various titles, the most common is still Chief Customer Officer (CCO). That’s w…
    - 13 hours ago, 11 Dec 17, 8:56am -
  • A Digital Strategy Is A Prerequisite To Maximize The Return On Digital Investments
    At the core of all ROI calculations are costs and benefits. However, there is no single catchall equation that allows your organization to calculate the ROI from digital investments. Benefits from digital investments need to be aligned with the busin…
    - 13 hours ago, 11 Dec 17, 8:55am -
  • TV Industry: It’s Time For A Round of “Stop, Keep, Change”
    I’m obsessed with the future of television. A couple years ago, I pursued it largely as a research exercise. Today, I’m up in arms based on my own experience as a TV consumer. The rumors are true: empowered consumers are real and I am one. And of…
    - 3 days ago, 8 Dec 17, 10:34am -
  • Retailers’ CX Slips In 2017
    Across industries, improvement in CX leads to growth in total revenue. Facing stiff competition on- and off-line, retailers need to invest in superior CX to differentiate themselves and foster the loyalty of empowered customers. However, consumers te…
    - 4 days ago, 7 Dec 17, 1:44pm -
  • The Forrester Wave: Digital Experience Service Providers, Q4 2017
    In our 23-criteria evaluation of digital experience service providers, we identified the 14 most significant ones — Accenture, Deloitte, Digitas, EPAM, Epsilon, IBM, Isobar, MRM//McCann, PwC, SapientRazorfish, Tata Consultancy Services (TCS), VML,…
    - 4 days ago, 7 Dec 17, 11:51am -
  • The Data Digest: The Holiday Email Invasion, No Personal Touch At the Holidays? How Cold!
    Last week was a massive week for marketers. Black Friday 2017 hit record numbers: Not only did shoppers start early, they began clicking at a rate of 2,800 orders per minute, spending $1 million per minute at the peak of Black Friday. Research shows…
    - 4 days ago, 7 Dec 17, 10:27am -
  • Forrester Data Infographic: Who’s Driving AI Adoption In The Enterprise?
    There’s no doubt that artificial intelligence (AI) and its underlying technology building blocks are top of mind for enterprises today. But who’s driving this change and its adoption within their organizations? On the surface, it may appear that…
    - 6 days ago, 6 Dec 17, 8:00am -
  • Digital advertising and marketing under the GDPR: A question of How, not If.
    The May 25th deadline announces a period great reckoning for data-driven marketing in Europe. The question marketers ask me most often is “Can we continue to do this…” or in other words, will this type of activity be allowed under the GDPR? But…
    - 6 days ago, 6 Dec 17, 5:38am -
  • New Engagement Models Emerge For Custom Software Outsourcing
    The purchase of Whole Foods by Amazon, and more recently, the proposed purchase of Aetna by CVS, are creating an imperative for all businesses to digitally transform. In my report on new engagement models, I capture and report on new and creative way…
    - 6 days ago, 5 Dec 17, 3:00pm -

Gartner Research Blogs




eMarketer Digital Marketing Statistics

eConsultancy Digital Marketing

  • Three benefits of making employees spend time in the trenches
    What is it like to drive for Lyft? Soon, it's a question the company's more than 2,000 corporate employees will be better able to answer.That's because the second largest ride hailing service in the U.S. is now requiring its employees to spend at le…
    - 13 hours ago, 11 Dec 17, 9:00am -
  • UX trends in 2018: What do the experts predict?
    Our expert commentators have already discussed what they made of 2017, so what do they expect and hope for next year?Let's find out...Read more...
    - 15 hours ago, 11 Dec 17, 7:00am -
  • 10 of the best ad campaigns from the UK’s top supermarkets
    The UK’s biggest supermarkets are constantly vying for consumer attention. The supermarkets spend millions on large-scale ad campaigns each year (and never more so than at Christmas time).Read more...
    - 17 hours ago, 11 Dec 17, 5:00am -
  • What were the biggest ecommerce trends in 2017?
    It’s time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts.So, what were the biggest talking points?Read more...
    - 19 hours ago, 11 Dec 17, 3:30am -
  • What Amazon's entry into the pharmacy market might mean for pharma marketers
    Amazon's unrelenting drive to take over the world continues. The latest potential target of the online retailer's ambitions: prescription drugs.According to reports, Amazon is exploring entering the retail pharmacy market in the U.S., a $400bn a yea…
    - 4 days ago, 8 Dec 17, 9:00am -
  • SEO trends in 2018: What do the experts predict?
    What can 2018 throw at us that can top the un-ending dystopian nightmare of 2017?Thankfully, in this article we're concentrating solely on SEO (..and breathe). We've already looked at the big trends from this year, now let's look into the crystal ba…
    - 4 days ago, 8 Dec 17, 7:00am -
  • The best digital marketing stats we’ve seen this week
    This week’s selection of stats is like a tin of Quality Street (a particular diverse type of English chocolate). You might not like every single one, but there’s bound to be someone out there who will. So, why not share it with your nearest and d…
    - 4 days ago, 8 Dec 17, 5:30am -
  • Four key traits of ‘human’ brands
    As the year draws to a close, talk naturally turns to what the biggest trends of 2018 will be. Will AI dominate? Is personalisation yet again going to take centre stage?Interestingly, it seems the one thing consumers will look for in the year ahead…
    - 4 days ago, 8 Dec 17, 3:30am -
  • Four key digital trends impacting travel and hospitality brands
    The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best all-round ‘experience’.In fact, this emphasis on customer experience…
    - 5 days ago, 7 Dec 17, 9:00am -
  • Target is the latest retailer to launch a mobile wallet: Will it work?
    2017 has been a record-breaking year for retail, and not in a good way.Under pressure from a number of factors, including the growth of ecommerce, brick and mortar retailers have closed thousands of stores this year and some, including big names lik…
    - 5 days ago, 7 Dec 17, 7:00am -
  • What were the biggest UX trends of 2017?
    We've all been ordering our toilet tissue through Alexa, right?Maybe not exactly. Let's ask the experts about the biggest user experience (UX) trends in 2017.Read more...
    - 5 days ago, 7 Dec 17, 3:30am -
  • China: Tips for marketers taking a new digital role in the country
    Recently, I wrote a piece on what brands should take note of before entering the Chinese market.However, brand marketers and advertising professionals have to do some preparation of their own before coming to China. Here are some tips for your cons…
    - 5 days ago, 6 Dec 17, 10:30am -
  • Four steps to optimizing customer experience using data & analytics
    Few would argue that two of the most important marketing topics at the moment are customer experience (CX) and data analytics.Which is interesting as CX and analytics seem worlds apart. CX tends to be a soft, holistic study of how to make customers…
    - 6 days ago, 6 Dec 17, 8:30am -
  • What were the biggest SEO trends of 2017?
    Well, folks, 2017 is on its last legs (though it's felt that way since January), and that means it's time to look at what happened this year in digital marketing.Let's start with the big daddy, SEO. What do the experts think was particularly pertin…
    - 6 days ago, 6 Dec 17, 5:30am -
  • Three ways to boost brand safety in the programmatic age
    A perfectly planned ad campaign, sabotaged by brand messages popping up next to extremist or inappropriate content. This nightmareish prospect is enough to fill most marketers with fear - and for some, unfortunately, it has become a reality. Read m…
    - 6 days ago, 6 Dec 17, 3:30am -
  • The best APAC digital marketing stats from November 2017
    Unsurprisingly it's been a big month for Chinese ecommerce, with Singles Day dominating the headlines.Our roundup for November is therefore focused on China and ecommerce, but never fear – we bring you a range of fascinating insights into consumer…
    - 6 days ago, 5 Dec 17, 8:00pm -
  • Is the Calvin Klein & Amazon deal a step-change for multichannel fashion retail?
    Last month, Calvin Klein announced a new collaboration with Amazon Fashion for the 2017 holiday season. Along with an exclusive online shop, it has opened two pop-up stores in New York and Los Angeles to run until the end of December.Previously, Cal…
    - 7 days ago, 5 Dec 17, 7:00am -
  • Eight steps to landing page success
    A well-designed landing page can make or break a campaign. Sure, your ads or emails might be perfectly optimised, but that certainly does not mean guaranteed conversion once visitors arrive on your site. So what makes an effective landing page?Read…
    - 7 days ago, 5 Dec 17, 4:02am -
  • Four ways brands build loyalty & engagement (without using points)
    It's often said that it costs a lot more to acquire a new customer than to retain an old one.Because of this, many marketers have been tasked with developing engagement and loyalty programmes.Read more...
    - 8 days ago, 4 Dec 17, 9:30am -
  • Six ways fintech startups could hurt incumbent banks
    For years, there has been much talk about the impact of fintech startups like Mondo and Atom Bank on incumbent banks but little has been done to quantify the actual effects fintechs are having on big banks.New data from The Bank of England (BoE), pu…
    - 8 days ago, 4 Dec 17, 6:25am -
  • A day in the life of... insight director at UM
    This week's 'day in the life' interview is one of my favourites.Michael Brown is insights director at UM. Here's how he fills his time, and what makes his role so enjoyable.Read more...
    - 8 days ago, 4 Dec 17, 5:00am -
  • Battle of the Christmas chatbots: Why M&S beats Lego & ASOS
    Christmas is a time for drinking mulled wine, eating mince pies, and panic-buying naff presents for people.This year, a few retailers are doing their utmost to make the latter experience a little less stressful, by launching their own gift-finding c…
    - 8 days ago, 4 Dec 17, 3:30am -
  • The best digital marketing stats we’ve seen this week
    What better way to kick off the most festive month of the year than with a run-down of digital marketing stats?Go on, grab and mince pie, you’re officially allowed now…Read more...
    - 11 days ago, 1 Dec 17, 8:00am -
  • 10 fascinating stories we loved this week at Econsultancy
    Bezos laughing like a drain, AI that can predict how your neighbourhood will vote by looking at your cars on Google Streetview, and deaths caused by Pokémon Go.It can only be the unputdownable stories we've been reading at Econsultancy this week.Re…
    - 11 days ago, 1 Dec 17, 6:30am -
  • Only 29% of influencer campaigns use trackable URLs for attribution
    Celebrity Intelligence this week released a new study, The Age of Social Influence, which includes some interesting findings about the evolution of influencer campaigns.But let's look at some of the key findings from the accompanying survey of 270…
    - 11 days ago, 1 Dec 17, 5:00am -
  • What do voice user interfaces mean for marketers & brands?
    I recently attended an interesting WARC mini-conference on voice tech and machine learning. The stand out part was a joint session from Mindshare and JWT, highlighting their research in this area.Here are some observations from this session regard…
    - 11 days ago, 1 Dec 17, 3:30am -
  • How will Snapchat's redesign affect branded content?
    By all appearances, Snapchat is struggling. The social photo sharing app, although still popular, has seen its user growth stagnate and while it's getting better at monetizing users, has yet to prove that it will ever become a profitable business.Sn…
    - 12 days ago, 30 Nov 17, 7:04am -
  • Four simple tips to make boring copy more exciting
    Certain brands are born to sound sexy. Take Burberry, for instance, and Mercedes-Benz and Apple - these brands sell luxury products with such slick and alluring design that they almost sell themselves.But what if your product is far less appealing?R…
    - 12 days ago, 30 Nov 17, 4:00am -
  • Marketers & the GDPR: Don't panic, here's how to get started
    Last week at Econsultancy we held our annual roundtable event, with the GDPR (General Data Protection Regulation) one of the topics up for discussion.Here's a flavour of what was said, along with some pointers for marketers who might be tempted to p…
    - 13 days ago, 29 Nov 17, 7:40am -
  • How publishers are using augmented reality to bring stories to life
    Print sales might be on the rise, but that does not mean publishers are turning their backs on digital content altogether. While pop-up books used to be the only way to make reading an interactive experience, the rise of augmented reality means tha…
    - 13 days ago, 29 Nov 17, 3:56am -
  • A day in the life of... content marketing manager at Skimlinks
    Angus Quinn is content marketing manager at Skimlinks. What does he do, and what does it take to do it?We're about to find out...Read more...
    - 13 days ago, 29 Nov 17, 3:30am -
  • Amazon won Thanksgiving and Black Friday as retail strategy varied
    Amazon's dominance of online retail in the U.S. was on fully display this Thanksgiving and on Black Friday according to data collected by Hitwise.According to the competitive intelligence and consumer insights firm, Amazon processed 5.6m transactio…
    - 14 days ago, 28 Nov 17, 8:00am -
  • Why SEO is getting vertical-specific
    A couple of years ago, Google revealed it was using AI and machine learning techniques, such as its RankBrain system, to improve search results.This helps it better understand the intention behind the words that searchers type into the search box,…
    - 14 days ago, 28 Nov 17, 5:00am -
  • 10 must-have B2B marketing tools
    Whether you’re a marketing veteran, or are brand new to the game, keeping on top of the latest technologies and tools available is a tough ask.Read more...
    - 14 days ago, 28 Nov 17, 3:22am -
  • Eight Singles Day insights for Asian brands targeting 2018
    Asian brands planning to market themselves in China during Singles Day in 2018 have some important lessons to learn from the shopping festival's performance in 2017.Read more...
    - 14 days ago, 27 Nov 17, 11:00am -
  • Should brands be worried about the possible repeal of net neutrality rules?
    The potential repeal of the 2015 net neutrality rules that were implemented in the U.S. by the Federal Communications Commission (FCC) has sparked an outcry from consumers, consumer rights groups, businesses and trade organizations.Under a proposal…
    - 15 days ago, 27 Nov 17, 9:00am -
  • Four examples of persuasive packaging copy
    We often talk about online copywriting here on the blog. From product descriptions to SEO-friendly headlines – it’s easy to focus on how brands use words to draw in digital shoppers.But what about copy in a real-life context? Read more...
    - 15 days ago, 27 Nov 17, 5:23am -
  • Seven email strategies used by 10 retailers on Black Friday
    Checking your email on Black Friday is like coming back to work after two weeks off.When you're inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your atte…
    - 15 days ago, 27 Nov 17, 3:54am -
  • The best digital marketing stats we've seen this week

    - 18 days ago, 24 Nov 17, 8:24am -
  • GAME shows risks of Black Friday downtime despite impressive strategy
    The UK video game retailer Game has one of the most impressive Black Friday digital strategies in 2017.But that is easily undermined if your site is down for an extended period of time.Read more...
    - 18 days ago, 24 Nov 17, 5:13am -
  • 11 unputdownable digital stories we've been reading this week at Econsultancy
    Here are the stories we have enjoyed reading this week, from emojis to serial killers, Cambridge Analytica to business bullshit.Read more...
    - 18 days ago, 24 Nov 17, 4:22am -
  • Four steps to successful digital transformation
    Digital Transformation is the journey from where a company is, to where it aspires to be digitally, according to Econsultancy's founder Ashley Friedlein.Read more...
    - 19 days ago, 23 Nov 17, 8:26am -
  • 10 deliciously creative Domino's Pizza marketing campaigns
    In 2010, Domino’s Pizza was known as the poor man’s Pizza Hut. Not a patch on Papa John’s, and unable to satisfy the growing consumer desire for a ‘posher’ slice found in the likes of Pizza Express.Read more...
    - 19 days ago, 23 Nov 17, 5:36am -
  • Digital publishers fall back to earth
    The digital publishing industry was hit with a surprise late last week as reports broke indicating that digital media darling Mashable was sold to Ziff Davis for just $50m.That's a small fraction of the $250m investors had valued the company at in i…
    - 19 days ago, 23 Nov 17, 4:14am -
  • Emojis in email subject lines: smiley face, or smiley poop?
    Emojis are in lots of subject lines these days. But do they work?We get asked this question all the time. Here’s what we learned about emojis by looking at >1.5m subject lines.Read more...
    - 20 days ago, 22 Nov 17, 8:25am -
  • Hotels are boosting loyalty with dining experiences (featuring four examples)
    Dining is part and parcel of the travel experience, with many people now drawn towards destinations based on their food culture and cuisine. Thanks to the rise of food tourism, an increasing number of hotels are launching dining experiences of thei…
    - 20 days ago, 22 Nov 17, 6:00am -
  • Physical book sales rise as consumers embrace the #shelfie
    C.S Lewis once said that “you can never get a cup of tea large enough or a book long enough to suit me.”Well, if sales of both tea and books are anything to go by - the British public wholeheartedly agrees. Read more...
    - 20 days ago, 22 Nov 17, 4:00am -
  • Innovation: 10 quotes to inspire marketers
    Here's your first one...Read more...
    - 21 days ago, 21 Nov 17, 6:00am -
  • Examining Lego's social success (and how it boosts ROI)
    Lego is certainly a great success story.Especially when you consider that several years ago some believed the brand's fortunes were destined to decline as they surely couldn't hope to compete with video games and other forms of digital entertainment…
    - 21 days ago, 21 Nov 17, 4:00am -
  • How Hilton is iterating its excellent app to improve customer experience
    How does a 98 year old company like the Hilton stay relevant in today’s ‘always on’ world. Geraldine Calpin, CMO at Hilton Worldwide enlightened us at Web Summit 2017.Read more...
    - 22 days ago, 20 Nov 17, 8:00am -

Research Tools List

100s of Tools for Marketers: A Google Spreadsheet with hundreds of tools for marketers created by Annie Cushing
6 dataset lists curated by data scientists: Looking for Data Sources? These 6 lists will get you started in finding many open data sources
Amazon Public Datasets: Find tons of public data sets that can be seamlessly integrated into AWS or other cloud-based applications
Amazon's Most Popular Tags: Find the most popular categories on Amazon
American FactFinder: Search by state, county, city, town or zip code to find popular facts such as population and income.
Apply Magic Sauce: A personalisation engine that accurately predicts psychological traits from digital footprints of human behaviour
Comparably: Compare salary for positions, recruit and be recruited, workplace ratings, workplace culture data resources.
Consumer Barometer: Provides insights into how consumers use online and offline information sources in their product purchases.
Crowdsourcing Examples: A wiki cataloging all the examples of crowdsourcing businesses, projects, brands, etc.
DMA Mailing List: Search thousands of mailing lists and publications across all sorts of niches.
DMA Profiles and Maps: A map and profile for every DMA (designated market area) in the US
Ebay Pulse: Another source for finding what is trending.
Expiring Patents: Over 80% of patents are never commercially exploited - explore ideas whose patent protection expires today
FreeLunch.com: Free Demographic, Economic and Financial Data
getfeedback: Engaging, mobile-ready online surveys
IBM Watson Analytics: Power of Watson for small business - Predictive analytics and data visualization without downloading software.
iCharts: Search and browse tens of thousands of charts from around the world in business, economy, technology and more.
LinkedIn Skills & Expertise Page: Find professionals, find related skills, find most popular skill searches.
Magazines.com: A website with all the magazines in publication
MixRank: Uncover your competitors online ads
NAICS: North American Industry Classification System - the standard used by Federal statistical agencies to classify businesses
Noodle Tools: A list of search tools that help you hoose the best search for your information need
Oddity Software Databases: These databases help you find content to build your site around or add to your site.
Open Status Search: Search Facebook without logging in.
Oxbridge Standard Periodical Directory: This resource is the entire list of magazines, periodicals, newsletters, college papers, newspapers, and journals. Roughly 60,000.
Pew Internet Data Tools: Latest reports, infographics, statistics and trend data from The Pew Internet and American Life Project
Prizm Clusters by Zip Code: Find out demographics and psychographics by zip code
Quantcast.com: Get traffic and demographic insights for a given URL
Rhymer.com: Find words that rhyme in seconds
RSS Research Hub: Find RSS feeds with this RSS Search Engine
Squidoo Top 100 Lenses: Great for finding out what is trending out there.
StatWing: Data analysis software - upload your dataset and gain valuable insights through an intuitive interface
TermChase: The Web's first advanced search engine for Google Trends
The Kickback Machine: A research tool for analyzing previous kickstarter projects - see what worked and what didn't
Think with Google: Consumer trends, marketing insights and industry research
Topsy: Real-time social insights
Typealyzer: This site analyzes a blog and brings back information about the blogger based on Myers-Briggs methodology.
Way Back Machine: Find out what a website looked like in the past