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Free Lean Startup Canvas Template

If you have not yet read “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries, drop everything, it’s a highly recommended read. If you have, then you may be interested in downloading our free Lean Startup Canvas helpful in building out your business model. This an adaptation of The Business Model Canvas ( Feel free to download and share however you like.

Here is a quick, 2 minute video overview of the Business Model Canvas.

You can also find an online lean startup canvas at

For more information on using this canvas to build your business model, check out this video.

A Spreadsheet for Building Adwords Copy

Use this free spreadsheet to build out your Google Adwords Text Ad copy outside of the Google Adwords Tool. The spreadsheet includes a counter to alert you when your copy is too long and provides a preview function.

Click to Download Google Adwords Text Copy Builder

Free Spreadsheet for building Adwords Copy

Google Adwords Policies for Text and Image Based Ads

Ad Text Editorial Policy

  • Be clear and concise
  • Be relevant and targeted to users’ interests
  • Reflect Google values and aesthetics
  • Be accurate and honest
  • No hidden surprises
  • Cannot offer prizes for clicks
  • Use correct spelling
  • Punctuation cannot be repeated two or more times in a row (no !!)
  • No exclamation point in the title of the ad
  • No substituting words with symbols, numbers or letters
  • Use correct spacing. For example, no “c-h-e-a-p” or “shop,buy,sell”).
  • No extra punctuation
  • Use proper grammar
  • Capitalization only allowed for the first letter of each word
  • Cannot repeat the same word three or more times in a row
  • No offensive or inappropriate language
  • No call to action (for example, “click here”)
  • No use of Google trademarks
  • Superlatives (best, #1) are only allowed if verification by a valid third party is clearly displayed on your site
  • Competitive claims (better, easier, stronger) must be supported on landing page
  • Prices, discounts, and free offers advertised on the ad must be supported within 1-2 clicks of landing page

Image and Animated Ads Policy

  • High quality, clear video and images
  • Text must be clear and legible
  • No deceptive tactics (mimicking computer functions, dialogue boxes, error messages, features)
  • Cannot mimic a text ad
  • Must completely fill the area of the image size chosen
  • Cannot be segmented, contain multiple copies of itself within the ad, or otherwise appear to be more than one ad
  • No rotated, inverted, sideways, or upside down images
  • Be family safe (appropriate for minors) — no alcohol, adult, sexual themes or inappropriate language
  • No strobe, flashing, or distracting effects
  • Ads cannot expand beyond the frame